ITV2 To Launch Music Festival With Done & Dusted

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ITV2 is to launch a summer music event in Weston-super-Mare that will be the spiritual successor to Channel 4’s T4 On The Beach.
The commercial broadcaster will team up with live-event specialist Done & Dusted to stage Summer Sets On The Beach on Saturday 31 August, featuring a plethora of pop acts and special guests across three stages.

ITV2 will carry three hours of live coverage from 3pm to 6pm, while ITV will package together some of the best moments from the event in a 60-minute high lights show. Some of the performers will be announced when tickets go on sale on 23 May, but it is hoped that more than 30 chart topping artists will make the journey to Somerset.

Done & Dusted had been hoping to get another Weston-super-Mare event off the ground since C4’s decision to close T4 last year. The producer made T4 On The Beach for 10 years and in 2012, the coverage averaged 477,500 (4.2%) viewers…Read More

 

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